YourBank
This app design case study was taken up as portfolio documentation. It was done as a sprint exercise over 3 days.YourBank wants to launch Supplementary Digital Cards through its mobile banking app. The aim is to innovatively design the user experience for discovering and creating supplementary digital cards for family members.
Industry: Fintech
Role: User Experience Designer
Tools: Figma
Way forward
Since this was for portfolio documentation, the proposed plan is to demonstrate planning and carrying out the project. The parameters here were immediacy, cognition and overall output.
-
The phase would involve creating a comprehensive list of questions for the target audience and personas and creating a detailed user journey.
-
Here, it was about designing the feature list that would help with prioritisation and in turn assist in the Information Architecture which would eventually inform the user flows.
-
By the end, it was time to start designing the wireframes and Ui ready screens.
Research
The first leg of the research would entail defining the target audience. This would help to recruit people to conduct user interviews to gather some insights from conducting user interviews to understand the primary and secondary target audience.
Primary audience
Secondary audience
Age: 30 - 60 years
Earning members with dependants
Age: 25 - 45 years
Co-dependant earning members
Interview Questionnaire
Personas & User Journey
-
![]()
Primary Persona
-
![]()
Primary Persona
-
![]()
Secondary Persona
-
![]()
User Journey
Define
The most crucial phase between research and design where the preparations for a seamless experience and a smooth output are decided.
Feature listing
Wireframes
Design
After the base research, I created a feature prioritisation list using the MUSCO method taking into account the personas and their goals and frustrations.
