Testfunda
An Edutech platform that helps students prepare for exams such as MBA and CAT. What sets them apart is that they offer different packages of study materials based on the subjects that students need to focus on.
However, even though this platform is helpful, it has some issues with usability, experience, and engagement. Students have reported problems with finding content, customizing their programs, navigating the checkout process, and getting assistance when needed.
Duration: 4 months
Industry: Edutech
Role: User Experience Designer
Agency: Lollypop Terralogic
The Approach
Since Testfunda was a brand that already existed and had data to share, we had to craft an approach that would allow us the space to take every existing insight and piece of information into consideration. A carefully structured plan helped with easy project delivery and well-timed commitments.
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Stakeholder questionnaire. Understanding requirements, vision, and mission statements. Discovering shared business goals and identifying the users.
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Competitor analysis - analysing other players in the market. Assessing what features worked for them and their common practices
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Breaking down the existing IA. Creating a new, improved one with corrected gaps and resolved errors.
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After gathering insights, the flows are generated, features and added and subtracted, and the designing begins.
The design process starts with wire-framing and then moves on to Ui.
Discover
An exhaustive workshop spanning 3 days with each session being approximately 2-3 hours was conducted. All stakeholders were onboarded and the design and business team together discussed goals, vision and mission, the purpose of redesign and the process thoroughly.
Stakeholder Questionnaire
A list of questions pertaining to the vision, business, finance, and end goal was sent to the stakeholders.
The list was exhaustive and the stakeholders were given time to fill them out in their entirety.
Discussions
Post the questionnaire, any discussion with respect to the stakeholder questionnaire would be held and doubts would be resolved. Several iterations were made to finalise and better understand the answers to the questionnaire. This would serve as the bible to refer to whenever faced with difficult decisions and roadblocks.
Workshop
After that exercise, the client and design team would have a workshop for in-depth understanding and conversational discussions.
The stakeholders and design team would spend a few hours on Miro and break down all the expectations and potential outputs. This space and time were used to align and set clear goals as a team, working together.
Research
After understanding the mindset and vision of the client and product, we jumped into analysing the competition.
A detailed competitive analysis helped us understand what would work and what wouldn’t.
View the competitive analysis slideshow below.
Information Architecture
Existing IA
The old information architecture was repetitive and buried. Users found it tough to find content and that was the primary reason for their frustration. The recognition rather than recall was poor and minimalism wasn’t practised.
Heuristics violated:
Visibility of system status (H1)
Consistency and standards (H4)
Recognition over recall (H6)
Flexibility and efficiency of use (H7)
Aesthetic and minimalism (H8)
Rebuilding new IA
The new Information Architecture was tackled in a collaborative manner. All the stakeholders were aware of the important features and module by module, each feature was either added or removed through card sorting.
The new IA was developed before proceeding to the wire-framing stage.
Wire-framing
The insights gathered from the workshop, analysis and Information Architecture flowed into making the wireframes.
New concepts were developed through gamification to increase engagement.
There was an overload of information and many things needed a lot of attention. Sketching was the only, easiest way to channel all these thoughts into successful products.
The products that needed engagement and clicks, were brought out front.
“Create your program” was an extremely essential USP which too was displayed on the second scroll of the website.
